Privacy policy

Privacy Policy

Kaanda Beach Life AB, company registration number 559216-0401, is committed to protecting your personal privacy and always strives to safeguard your personal data in the best possible way. Our aim is to comply with all current laws and regulations regarding personal data protection, such as the General Data Protection Regulation (GDPR). We aim to be transparent and explain how your personal data is collected and processed by us and our partners. We do not collect or process more information than necessary to meet your expectations and our obligations to you. This policy will help you understand what information we collect and how it is used.

This policy applies to all information collected via our website.

Legal Basis
To process your personal data, we need a legal basis. We process your personal data when it is necessary to fulfill the contract we have with you as a customer through your purchase.

We also process your personal data to comply with legal obligations that apply to us.

Additionally, we process your personal data for purposes related to our legitimate interests. This processing is based on a balance of interests, where we need or want to do something, such as communicate with you or market our products and services. This is primarily to our advantage, provided it does not harm your own interests, fundamental rights, or freedoms.

Collection of Personal Data
We process data that you, as a customer, have provided to us when making a purchase or visiting our website and when communicating with us. Personal data that we process includes your first and last name, email address, phone number, social security number (if provided), postal address, and user account.

We only process your social security number when necessary for secure identification or other important reasons. We limit the use of your social security number as much as possible. Circumstances where we may process your social security number include when making a purchase, for customer service inquiries, or when you request information on the personal data we process about you.

We also collect data when you make purchases or visit our website. Personal data that we process includes your purchase details and purchase history. We also process personal data through the acceptance of cookies (see the cookies section below).

Processing of Personal Data
We process the personal data mentioned above to:

  • Manage your order/purchase to:
    • Identify you
    • Deliver your ordered goods
    • Handle your payment
    • Process returns, exchanges, and complaints
    • Send SMS notifications about delivery status
    • Contact you regarding delivery issues
    • Provide you with a personalized experience through the collection of cookies
  • Fulfill legal obligations (e.g., accounting requirements, product liability, and safety)
  • Market our products
  • Develop our customer knowledge and analyze your behavior, leading to profiling. This helps us offer you relevant products and avoid unnecessary disturbances.
  • Handle customer service matters
  • Evaluate, develop, and improve our services, products, and systems for the benefit of our customers
  • Prevent the misuse of a service or investigate offenses against the company

Storage and Transfer of Personal Data
Personal data is shared with our partners to manage and facilitate your purchase and assist us with marketing communications. These partners include transport companies, payment processors, email and SMS providers, web analytics providers, and print services. These companies act as data processors, while we remain the data controllers. We ensure that our partners handle personal data according to applicable laws through data processing agreements.

We store data on our own servers in Sweden or on servers provided by our partners.

Our partners and service providers are based within the EEA, with the exception of Google LLC (see the Cookies section).

We may disclose your personal data to authorities when required by law.

We may also share your personal data to facilitate a merger, acquisition, or sale of our assets.

Processing and Storage Period
We process personal data for as long as necessary to fulfill the purposes for which the data was collected. The same personal data may be stored in different locations for different purposes.

If you contact us via email, our correspondence will be stored as long as necessary for the purpose of the communication.

Personal data used to manage customer relationships or fulfill legal obligations (e.g., warranties or returns) is processed for as long as necessary to administer these relationships or obligations.

Personal data processed for accounting purposes will be stored in accordance with current accounting regulations.

We will process personal data for marketing purposes for one year after the end of the customer relationship.

Data may be stored longer if necessary to comply with legal requirements or regulatory decisions.

Protection of Personal Data
When shopping with us, you can feel safe and secure. We take measures to ensure your personal data is always protected and processed in accordance with applicable data protection regulations.

We also ensure through technical solutions and agreements with our partners that personal data is handled securely and legally.

Payment and invoice information is transmitted through an encrypted connection from our payment partner.

Your Rights

  • Right to Access (Data Subject Access Request): You can request a copy of the personal data we have stored about you. To do so, please submit a written request to us. We may ask for additional information to ensure the data is provided to the correct person.
  • Right to Rectification: You have the right to request corrections if your personal data is inaccurate or incomplete.
  • Right to Erasure: In certain circumstances, you have the right to request that your personal data be deleted.
  • Right to Restriction: You can request that the processing of your personal data is limited.
  • Right to Object: You have the right to object to data processing based on legitimate interests.
  • Direct Marketing: You have the right to object to the use of your personal data for direct marketing.
  • Data Portability: You have the right to request a copy of your data in a structured format and transfer it to another data controller.
  • Right to File Complaints: If you are dissatisfied with our handling of your personal data, you can contact us at the details below.

Cookies
Our website uses cookies to track visitor activity. We use different types of cookies:

  • Permanent cookies remain on the visitor’s computer for a specified time.
  • Session cookies are stored temporarily and disappear when the browser is closed.
  • Third-party cookies are placed by other companies to enable targeted advertising (retargeting).

You can manage your cookie settings in your browser.

Google Analytics and Google Tag Manager (Web Analysis)
We use Google Analytics to analyze website activity. Data from third-party cookies may also be used for remarketing.

Contact Information
Kaanda Beach Life AB, company registration number 559216-0401, is the data controller for your personal data.

Please contact us at info@kaandabeachlife.se if you have questions about your stored personal data.